About Boutir

Who we are

Boutir is a one-stop video-centric online business platform, on which merchants can handle shop opening, daily operation, video shooting and even product-selling livestreams. It's also a phygital platform that helps shop owners bring physical shopping experience and a human touch to their online shops.

Our Vision

We believe the Internet was invented to make everything convenient and to close the gap between people, not to baffle them with complicated programming and website design. Online shops can be more than just photos and text, and videos and livestreams can make online shops feel like physical ones. That human touch can enhance customers' confidence in your products. No matter how big your business is, you can easily build your own video-centric online shop with our assistance as we guide you into the era of phygital.

Our Mission

With a mobile phone and one single app, you can start your online business and handle its daily operation. The Boutir app is equipped with functions such as smart ad, video shooting, live-streaming and automated order fulfilment. We also provide you with various data so you can know more about and cater to customers' preferences. We know what you need, and we help you know what your customers need. So that you can create modern shopping experience and boost your sales.

With industry-leading technology, Boutir brings to consumers and merchants next-generation video shopping experience that increases engagement and conversion. We hope everyone can own and easily operate their Video Commerce website ready for transactions.
Eric Ng
CEO and Founder
Growing merchants
Countries globally


Wed, September 29, 2021

Boutir develops an end-to-end shop builder, empowers 100,000+ merchants across Asia, achieves unlimited online service scale during pandemic, and forges an AI-driven CRM strategy with Google Cloud.

Fri, May 20, 2022

Hong Kong’s small and medium-sized enterprises, hard hit by the pandemic, have given themselves a lifeline by jumping on the e-commerce bandwagon. Oswald Chan reports from Hong Kong.



Wed, August 5, 2020

Sa Sa engages Boutir to chase online sales as foot traffic dwindles, rival Sephora re-enters local beauty retailing market. Sa Sa has lost 40 per cent of its market value in the past 12 months, versus a 4 per cent drop in the Hang Seng Index.