TINY is a toy shop where toy cars are their best seller. They have 21 branches in Hong Kong and Macau, and more than 400 other outlets in HK.
TINY has always been promoting with livestreams on social media, and response has been great. Yet social media don't have a buying function, meaning customers need to go to their website to shop, so TINY never knows the conversion rates of their livestreams. But after they started working with Boutir, their average watch time almost increased to 28 minutes, 5 times longer than the industry norm, and product click rate up to 78.6%, 4 times higher than the industry norm. "Our livestream average watch time is 11 times longer than Facebook, and better yet we need much less time to handle orders," says TINY's owner. One reason is livestreams on Boutir have a buying button so customers can click and buy without pausing the video. Another is the livestream host can tell product stories like a physical shop assistant, so customers feel better and are more willing to make purchases. In addition, Boutir's automated order fulfilment function can shorten the time needed for order processing from 2 weeks to half a day, and can also reduce the risk of error.